The Affordable Art Fair, showcasing contemporary art under £3000, starts in Battersea Park, London SW11 today, with creative work by its in-house team.
The illustrations for the show, depicting Battersea Power Station, have been created by London College of Printing graduate Antigone Clayton.
The drawings, which have a 19th-century feel and feature a new circus theme for the fair’s spring collection, have been applied to the website, along with leaflets, posters and tickets.
Clayton says, ‘The subject matter incorporated into the design draws on the fair’s atmosphere and its marquee location. I have taken motifs from its surroundings in Battersea Park to remind people where the fair is.’
The rubine red AAF logo, also designed in-house, has been used since 2002.
120 galleries will exhibit paintings, sculpture, photography and original prints, ranging in price from £50 to £3000.
The fair runs until 16 March.
For more information, see www.affordableartfair.com.