Cada overhauls Dean & Deluca
US delicatessen chain Dean & Deluca is working with British consultancy Cada to redesign several of its outlets.
US delicatessen chain Dean & Deluca is working with British consultancy Cada to redesign several of its outlets.
The food, beverage and homeware retailer appointed Cada at the end of last year, without a pitch and on the basis of its work on the Harrods Food Hall, which was refreshed four years ago.
‘The stores’ current look is very crisp and clean, but Dean & Deluca is looking to refresh its proposition, driven by the need to make the larger-format stores sell better,’ says Cada director David Anderson.
Cada is working on outlets in California, Kansas and New York, all of which combine full-service delicatessen and food and homeware retail elements.
The first new-look store is expected to be unveiled this year. Cada has not confirmed whether its design will be rolled out across all 15 Dean & Deluca US outlets or the chain’s nine Japanese stores.
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