Coley Porter Bell is launching a new range of products for herb and spice company Schwartz.
Entitled Cook Art, the range and its identity and packaging will be launching in Sainsbury’s next Monday.
Designed to create shelf standout, Coley Porter Bell’s brief was ‘to bring to life the sensory pleasure of cooking’.
The packets and tins feature bright illustrations of the ingredients, which include spice combinations of sun-dried tomato and apple, chilli and cocoa bean, and ginger sesame and citrus zest.
Providing a backdrop to the brightly coloured images the use of a black background is applied to the entire Cook Art range, which includes three varieties of flavoured sea salts and mixed peppercorns, three kinds of roasted spice blends – Tandoori, Moroccan and Chinese – and six mixed spices options.