World Book Day, which celebrates books and reading in more than 100 countries, is taking place today in the UK and Ireland.
Branding for the event has been created by Unreal.
This year, illustrator Emily Gravett, whose work for Pan Macmillan includes the children’s books Wolves, Orange Pear Apple Bear and Meerkat Mail, was commissioned to do the artwork for the day.
The logo and illustrations feature on a wide range of collateral, including the website, school packs, event posters, and tickets, invitations and handouts for presentations, says Unreal creative partner Brian Eagle.
World Book Day is the UK’s largest day dedicated to books and reading and is a partnership between publishers, booksellers and schools.
Its aim is to encourage children to discover books and read by providing them with the opportunity to have a book of their own.
School children are entitled to receive a World Book Day £1 book token, which can be exchanged for one of nine specially published World Book Day books including titles Paddington Rules the Waves by Michael Bond, Where’s Wally by Martin Handford and Cherub: Dark Sun by Robert Muchamore.
For details, visit www.worldbookday.com.