Radox is relaunching the branding and packaging for its complete range of bath and shower products, with a £150 000 redesign by Osborne Pike.
Parent company Sara Lee appointed the consultancy in February last year following a three-way creative pitch. Osborne Pike is on the Sara Lee design roster.
The refreshed visual identity features a leaf motif to emphasise the brand’s use of herbs in its products.
Osborne Pike has created a special icon claiming Radox’s herbal expertise, along with the tagline, ‘100 years of herbal know-how’.
The new marque, heritage icon and label designs will go across all 70 Radox products.
Osborne Pike is also revamping the packaging for the bath range. The new bottle has broader shoulders than the last, and is embossed, to refer to glass apothecary bottles.
As well as the core ranges, the consultancy has designed the packaging for new products such as the male-targeted ‘oxygenated’ shower range.
Radox sub-brand Daily Elements has also received a new marque, with the focus more on minerals than on herbs.