Twinings brews up new designs

Twinings is set to launch new designs for its Healthy Teas range next week, created by brand design consultancy Vibrandt.

Placing the ingredients on the front of the boxes, the images are being applied to five varieties of tea in a bid to make the brand more appealing to health-conscious consumers,

Vibrandt chairman Ray Armes says it is ‘reducing the Twinings colour palette from 21 options to five, to make the range easier to navigate’.

The illustrations will be appearing on the Moment of Calm, Fresh & Fruity, Revive & Revitalise, Green Tea and White Tea flavours, and a new gold Twinings roundel will be on the front of packs.

To encourage purchasers to interact with the packaging, the artwork continues on to the sides of the cartons.

The photography, covering 80 per cent of the packaging’s design, focuses on the ingredients and their ‘all natural’ qualities.

The tea range will be available in stores nationwide.