100% Design recalibrates for recession

This year’s 100% Design trade exhibition will feature a new floorplan, a ‘festival spirit’ – and possibly Designersblock.

Designed by Jam, the new floorplan will feature spaces for live performances. It will also offer flexible display concepts to appeal to cash-strapped exhibitors.

100% Design exhibition director Peter Massey says that while exhibitor numbers are roughly in line with previous years, ‘people are taking smaller spaces or sharing stands to reduce costs’.

100% Design appointed Jam in January after a competitive pitch. ‘We have a strong vision for a much bolder approach with a festival spirit,’ says Jam director Jamie Anley. This year’s exhibition will embrace work from disciplines besides furniture and interior design, the traditional areas of focus for 100% Design. ‘People who attend 100% Design want inspiration, and this can come from car design, graphics or illustration’, says Anley.

Designersblock is in talks with 100% Design to take space at the Earls Court-based event.

The new floorplan will be unveiled in April.

Tom Dixon designed the 2007 show.



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