Made Thought creates online consumer network

Made Thought has designed online consumer insight and inspiration network LSN Global, for trend forecasting consultancy the Future Laboratory.

The subscription-only site, which is launching on 1 April, will look at future trends in consumer thinking, and how they will affect design, marketing and retailing.

It will be broken down into six sectors: Seed, a weekly update about new products and brands; Trends, a global breakdown of key trends for the coming year; Insight, which will feature new reports and findings; Innovate, which will feature case studies; Inform, which will profile people and their ideas; and Inspire, a look at the future colours and design directions of design products.

Caroline Till, LSN Global’s design and visual editor, says, ‘Knowing the trends that matter is only half the story – this is why sections such as Inspire show you how to translate these in terms of the new brand, product or packaging ideas that will appeal to consumers tomorrow.

‘We present these in terms of key design references, materials, shapes, colour palettes and product concepts that are causing a stir in each lifestyle sector.’

Martin Raymond, editor-in-chief of LSN Global, says, ‘The premise of the network is simple: in the current climate, every part of the lifestyle sector needs to know what consumers are thinking, and how the economic situation is set to affect the way consumers buy, shop, drink or play over the coming year.’