Clothing company Super Superficial is opening a new illustration gallery in Covent Garden, London WC2.
The gallery, which will open on 3 April, will be in the basement of the Super Superficial shop at 22 Earlham Street.
Super Superficial collaborates with artists and designers on a shared-profit basis to produce limited-edition clothes.
Super Superficial’s David Kay says, ‘When we opened the store we always had the idea of putting a gallery in the basement.’
Kay says the gallery design and show curating will be by Super Superficial, and the first show will be I Married a Toyboy Convict, by Louise Zergaeng Pomeroy, who recently won the D&AD Best New Blood Award.
The show draws inspiration from real-life stories published in weekly women’s magazines.
Kay says the gallery will host shows from a mixture of up-and-coming and more established illustrators, with exhibitions from Hannah Melin and Matt Johnstone already planned.