Retail buying events Spring Fair International and Autumn Fair International are the first to join the group. Legal teams will be present on site at the exhibitions should any infringements arise.
‘We’ll offer on-the- spot mediation to avoid legal action,’ says Jane Stephenson, Acid membership development manager.
‘We don’t have the power to remove them [the accused] but we can produce a letter before action,’ adds Stephenson.
Disputes can occur when exhibitors with contentious designs ‘have been posted next door to each other’, Stephenson continues.
Working with the fairs’ organisers, Emap, Acid has promised a ‘zero tolerance’ policy to IP infringement. Acid chief executive Dids Macdonald says, ‘We can identify specific concerns and drive forward improvement via positive dialogue with the organisers.’