The British Skin Foundation is preparing to launch a new website and refreshed brand identity designed by Baigent Digital.
The BSF provides information and support for sufferers of skin diseases, and conducts research into new treatments and skin-friendly products by companies such as Dyson and L’Oréal. Baigent Digital worked on the charity’s original website four years ago and was appointed to the project in November 2009 after being approached by the BSF.
The aim of the refreshed Web presence is to raise the charity’s profile before a busy year of fundraising events. It is a big visual departure for the charity, says BSF press and communications officer Bevis Man. ’The current website is quite conservative and static. We want to get more people involved, so we wanted something more lively,’ says Man.
Baigent Digital worked to keep the identity fun and energetic without undermining the seriousness of the charity’s work, says the consultancy’s creative director Steven Ramsay. He says, ’We’ve taken the logo and given it a contemporary, yet scientific feel. We’ve used CSI-style fingerprint textures and close-ups of skin, and used them in an abstract, artistic way.’
The logo will be used on the website, stationery and publicity materials. Ramsay says, ’When Baigent created the first website it was a generic platform for resources, but this is more creative. It is part of a big trend towards charities taking a stronger interest in design.’ Baigent Digital will work with the BSF over the next few months to roll out interactive sections of the site.