Blood, Sweat and Fears magazine goes interactive

Although we’re not sporting ‘the end is nigh’ placards just quite yet, the future of print media has been debated to distraction over the last year. Although most are championing the Web as the trade’s future platform of choice, students from Central Saint Martins and London College of Fashion have come up with an altogether wackier proposition.

Grant Thomas will create an interactive fashion shoot with Rag and Bow Vintage on Saturday.
Grant Thomas will create an interactive fashion shoot with Rag and Bow Vintage on Saturday.

Next week live magazine Blood, Sweat & Fears will transform print magazine elements into a week-long interactive event. Participatory photo shoots, interviews, illustration and a printing press (in the form of screenprinting from We Make T-shirts) will all feature in the live magazine, as well as musicians, a celebrity-look-alike hair stylist and a jellymonger.

We Make T-shirts will provide interactive screenprinting throughout the week
We Make T-shirts will provide interactive screenprinting throughout the week

Organiser Chelsea Cambell says, ‘Offline, designers are looking to create new experiences to display collections – whether affected by the recession, influenced by sustainability or inspired by how their work can be seen by a worldwide online audience. The live experience is becoming a vital channel within communications.’

Oliver Hemsley, whose unprovoked stabbing prompted the formation of Art Against Knives, will exhibit his work for first time since his attack during the event.
Oliver Hemsley, whose unprovoked stabbing prompted the formation of Art Against Knives, will exhibit his work for first time since his attack during the event.

The event aims to raise money for Art Against Knives, a charity that hopes to keep young people away from knife crime by creating opportunities to nurture artistic talent.

Blood, Sweat & Fears runs from the 17th-21st March at 65/67 Broadwick Street. We’re still slightly perplexed about the role of a jellymonger in magazine-making but maybe that’s what Design Week has been missing.

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  • uwyvadz November 30, -0001 at 12:00 am

    6F4fgO qmnvohdvgvei, [url=http://triknfknxlnk.com/]triknfknxlnk[/url], [link=http://tffhbdckipqn.com/]tffhbdckipqn[/link], http://bicisprwdahg.com/

  • michael November 30, -0001 at 12:00 am

    Hi , Fourteen international designers, typographers, artists and illustrators were asked to do just that for graphics and typography exhibition Lyrics and Type, at Brick Lane’s East Gallery this month.
    testking ccnp

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