Fitch Live set to close

Experiential, film and digital consultancy Fitch Live is set to close in June.

Lois Jacobs, chief executive of sister consultancy Fitch, says Fitch Live will cease trading as ‘revenues have not been sufficient to support the entity for some years’.

It is hoped that some of the Fitch Live staff will be employed in other parts of Fitch and potentially some parts of WPP, she adds.

Fitch Live was established in 2007 following the marriage of WPP groups PCI Fitch and interactive consultancy Clever Media – formerly part of the WPP Metro Group.

It reports to WPP through Fitch, and the consultancy’s aim was to dovetail with Fitch’s branding offer and work together on projects.

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