Four IV works on Turkish department store

Four IV has designed interiors and branding for a new department store in Istanbul owned by Turkish retailer Demsa Ic Ve Dis Ticart.

Demsa appointed the consultancy to work on its Brandroom store without a pitch in October, on the strength of its previous work for the retailer on its Harvey Nichols franchise.

Situated on a corner site, the two-storey, 3500m2 building features 90m of store frontage, which Four IV has clad in backlit bronze-and-silver mesh panels.

‘The look and feel is very reflective of Turkish culture, and is very much about golds, silvers, and polished marble and stone,’ says a Four IV spokesman.

Brandroom has a courtyard restaurant, over which sliding glass roof panels will either cover or reveal an outdoor space and 15m green wall.

The store will feature a VIP zone that Four IV says it has styled ‘as more of a members club than a personal shopping suite as we know it’.

‘It is about comfort and luxury with soft furnishings and very thick carpet,’ says the spokesman.

Brandroom opens in July.

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.