Demsa appointed the consultancy to work on its Brandroom store without a pitch in October, on the strength of its previous work for the retailer on its Harvey Nichols franchise.
Situated on a corner site, the two-storey, 3500m2 building features 90m of store frontage, which Four IV has clad in backlit bronze-and-silver mesh panels.
‘The look and feel is very reflective of Turkish culture, and is very much about golds, silvers, and polished marble and stone,’ says a Four IV spokesman.
Brandroom has a courtyard restaurant, over which sliding glass roof panels will either cover or reveal an outdoor space and 15m green wall.
The store will feature a VIP zone that Four IV says it has styled ‘as more of a members club than a personal shopping suite as we know it’.
‘It is about comfort and luxury with soft furnishings and very thick carpet,’ says the spokesman.
Brandroom opens in July.