‘I pity the fool forced to buy more products than he wants to,’ said retail design giant Fitch’s Simon Threadkell to BDP’s Stephen Anderson this morning at a retail seminar at New London Architecture. Such was Threadkell’s response to Anderson’s anguished question, ‘Is this whole retail-based consumerist philosophy sustainable, though?’ which he uttered at the end of an hour-long seminar about developments in retail design. It was a sublime moment of existential self-doubt that enlivened an otherwise standard chat about current retail trends such as augmented reality, brand provenance and handmade aesthetics. Well done, Simon and Stephen. Now get on with your work.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.