A splinter group was announced following the departure of creative directors Jonathan Hubbard and Andy Howell with head of verbal identity Pete Dewar (DW 9 December 2009).
The trio are joining former Interbrand director Richard Buchanan to create a branding group, which Hubbard says is built around three pillars: strategy, brand language, and writing and design.
He claims the consultancy is already working with some ’high-profile international clients’. Buchanan will be director of consulting, and Dewar director of brand language, with Hubbard and Howell creative directors.
’We’ll be looking to take people on soon, across sectors,’ Hubbard adds.