The report outlines methods of encouraging and improving British industry. It suggests that in an age where design is celebrated by many different bodies, the role of the Design Council must do more than just promote British design.
Dyson says, ‘With the Design Museum and the Victoria & Albert Museum both running excellent design programmes, practical assistance for design and engineers is more likely to be useful.’
He calls for the Design Council to help design students commercialise their products through multi-disciplinary environments, similar to the Design London incubator programme run by the Royal College of Art and Imperial College London.
The report also calls for design to be counted among the Stem subjects (science, technology, engineering and mathematics), which would ensure that the subject would receive priority status at secondary-school level, and preferential funding at university level.
Dyson refers to design as the ‘silent d’ in Stem, and urges the Government to pay more attention to it.