Appointed in 2008, LBD – which has worked on Energizer’s European account since 2000 – was asked to look at packaging for the battery brand. The brief was then extended to include all touchpoints.
‘It went from packaging to the complete portfolio – chargers and flashlights – and, beyond that, merchandising and communications,’ says LBD account director Amanda Lee.
The beams of light have been designed to show ‘where innovation and technology meet. It’s about connectivity and channeled energy travelling through light’, Lee says.
Ultra +, the brand’s best-selling battery, has been branded to communicate the performance and quality associated with premium lithium batteries, LBD says.
A European roll-out begins this week across household battery ranges, ahead of a global-roll out across Energizer’s entire product portfolio.