Manor Creative rebrands printing charity

The Printers’ Charitable Corporation is relaunching today as The Printing Charity, with a new visual identity designed by Eastbourne-based Manor Creative

The charity’s president – Johnson Banks design director Michael Johnson – says the word ‘printing’ in the new name is ‘more inclusive and builds on our heritage of supporting people in printing and the allied trades’.

The new logo incorporates the four CMYK ‘pringing blocks’ used in the colour printing process. Each block is intended to represent one of the charity’s four services – homes, helps, links and futures.

Manor Creative’s rebrand follows a review undertaken by the charity to raise its profile and increase the number of people it supports financially. The Printing Charity was set up in 1827 to help people who have worked in printing, publishing and the graphic arts.

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