The Marlow office, which will now operate independently, comprises the automotive division of the consultancy. Media Square says it will receive £250 000 from the buyout.
Last year Lloyd Northover split its operation across two sites, with the brand communications division moving to east London, and the automotive division moving to Marlow to share offices with fellow Media Square consultancy Holmes & Marchant. Lloyd Northover Marlow will now operate as a tenant of Holmes & Marchant.
Mike Taylor is managing director of Lloyd Northover Marlow, and says the group will be rebranding soon, as well as looking at its senior management structure. He describes the company’s split from Media Square as ’very amicable’.
Lloyd Northover merged with consultancy Marketplace in 2006, and Lloyd Northover Group chairman David Worthington says this latest move represents a ‘demerger’ of the two consultancies.
Worthington adds, ‘It’s a good business, but putting the two together was rather confusing. This allows us to get back to our design and branding roots with Lloyd Northover.’