The trust looks after properties significant to the Romantic poet, including Dove Cottage, the Wordsworth Museum and Art Gallery and the Jerwood Centre.
Sumo was appointed in April 2009 following a mixed credentials and creative-led pitch. The new identity was approved at the end of September last year and will roll out on stationery, promotional material and wayfinding furniture over the next few months.
Sumo held workshops with the trust’s stakeholders to discover what was needed from the branding project. The consultancy was briefed to create an identity that would appeal to a wide audience and strike a chord with the public’s perception of Wordsworth, says Sumo creative director Sarah Hanley.
For the identity, Sumo took inspiration from the natural world, which captured Wordsworth’s imagination, and used a quill and daffodil for the main logo, a reference to the famous poem about the flower.
Sumo managing director Jim Richardson says, ‘Wordsworth has been a really inspirational project for our team to work on. We are pleased to have played our part in bringing his work to a new generation.’