BBC cuts creative services roster to four groups

The BBC has acted on its intention to slash its creative services roster, reducing the number of preferred groups from nine to four.

Design Week obtained leaked briefing documents in August 2010 indicating that the roster would be reduced from nine consultancies to ‘up to seven’. Now just four groups have been chosen.

Within the new framework, brand strategy is solely assigned to Interbrand, which alongside Devilfish has also been appointed to oversee brand identity. Karmarama has been appointed and RKCR/Y&R reappointed to work on creative services.

The selected consultancies will be held on the roster for two years, with an option to extend for a further two, working across the BBC’s public service portfolio, which includes TV channels, local and national radio and new media.

Fallon – which was working on both brand identity and creative services – Lambie-Nairn and The Partners are no longer on the creative services roster. 35 Communications, which has since merged with Conran Design Group is also no longer on the roster.

The BBC says thirteen consultancies participated in the tender process which began as a PQQ exercise in July 2010 prior to shortlisting in November 2010.

Red Bee Media remains unaffected by the changes. The BBC previously told Design Week, ‘The Red Bee contract is completely separate and runs until 2015. It is therefore not affected by this roster review.’

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