The project, which will be led by Sir Terence Conran, is part of M&S’ new strategy to separate its Home department into lifestyle categories Classic, Contemporary and Design.
Conran & Company has been working ‘night and day’ on the project since January, after M&S chief executive Marc Bolland approached Sir Terence Conran about designing the range, says Conran.
He adds, ‘It’s a dream job that I’ve personally been looking for all my life. Getting into an iconic retailer like M&S, with its huge distribution channels and manufacturing ability, is a dream.’
The collection, which will include furniture, bedding, lighting and kitchenware, will be ‘truly democratic and British’, says Conran.
Details of the look and feel of the collection will not be revealed until August. However, Conran says, ‘[The collection] is in our handwriting, which comes through very clearly, and M&S particularly wanted to call it the Conran collection.’
The preview collection will be available in store from September, and will roll out further throughout 2012. It is expected that it will grow over time and form a substantial part of the M&S Home collection.
Conran adds, ‘It’s one of the greatest design jobs we’ve ever taken on.’