This year’s event, which takes place in July, will see the likes of The Divine Comedy and The Pogues play in London’s Greenwich.
Cure Studio was appointed to the project in October 2010 and was briefed by organisers Peter Conway Promotions to create branding and a website inspired by visual touchpoints from Greenwich.
The identity has been inspired by the meridian line, or zero longitude, which runs through the Royal Observatory in Greenwich.
Cure Studio director James Hurst says, ‘The visual identity references this subtle cultural cornerstone with an inversion of the ‘I’s within the title that are picked out in a sharp punchy green.’
The words have been arranged so that the two ‘I’s are aligned to create one large line.
Cure Studio has also worked on the event’s promotional materials and website, which features images of Greenwich by illustrator Chris Dent. When users scroll down on the site, which can be found at www.greenwichsummersessions.co.uk, trees move down to reveal an illustration of the festival site.