Howell Penny in ABC rebrand

Howell Penny has created a new identity for the Audit Bureau of Circulations.


The rebrand coincides with the company’s decision to merge its sales figures for printed editions of newspapers and magazines (ABC) with those of its digital editions (ABCe).

The consultancy was appointed to create a new logo that could represent both the company’s print and digital figures, to coincide with its reorganisation.

ABC group executive director of communication and innovation Richard Foan, says, ’The ABC logo is a stamp of trust throughout the media industry and our new identity is a way of expressing our values, showing that we are innovative and easy to deal with.’

Howell Penny has also worked on the company’s new website, a new set of marketing materials and update the ABC’s reports and certificates.

The new site, which is due to launch this month, has an enhanced search function and clean look and feel, to allow better access to ABC information.

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