Those training for the Bath Half Marathon will feel an extra rush of inspiration when they see the event’s new identity created by Bath-based consultancy Northbank.
The 2012 campaign and identity celebrates 30 years of the event and features expressive – and humorous – hand-drawn runners, illustrated by Simon Spilsbury.
From professional-looking athletes in the front, to Darth Vader and a chicken jockey bringing up the rear, the characters express the effort and passion of half marathon runners.
Northbank design director Simon Cryer says, ‘Simon’s illustrations are eye-catching, humorous and show the mix of people participating from elite athletes to family fun runners. They are a great counterpoint to the logotype.’