Small Back Room redesigns Southbank Centre shop

Small Back Room has worked on designs for the London Southbank Centre’s Festival Terrace shop, which is being expanded and will reopen next month.


The shop is being expanded into the railway arches behind – which will double its size – and will reopen on 8 April.

Small Back Room was appointed to the work in December following a pitch, according to business development manager Abigail Vyner.

Vyner says, ‘We’re extending the shop from the back into the railway arch – increasing its size dramatically. In terms of style we are aiming to bring the concept back to the spirit of the 1950s Festival of Britain.’

The reopened shop will sell designs from British talent across fashion, art, jewellery, photography and interiors. It will also feature the Created at Cockpit for Southbank Centre initiative, which will showcase work by 12 Cockpit Arts designer-makers, including Chichi Cavalcanti and Terri Leahy.

Adam Thow, head of retail and buying at the Southbank Centre, says, ‘Since the time of the Festival of Britain there has always been a strong legacy of design on the site and I see the new shop as an important way of further encouraging talented makers and design companies.’

He adds, ‘The shop will build on its reputation as catering for those passionate about design as well as those looking for unique gifts.’

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