The consultancy was appointed to work on Wood Fired Ovens by Jamie Oliver in January following a recommendation from another client, the Carphone Warehouse.
It has been briefed to create a marketing materials aimed at families, catering businesses and restaurants, using the Jamie Oliver brand guidelines to target a ‘foodie’ market. The branding for Wood Fired Ovens was created by The Plant.
Matt Broekhuizen, managing partner at Table 19, says, ‘The ovens cost more than £2000, so it has to have a high-quality look and feel. This is a very niche, affluent product – the key design task is about taking the mass-market appeal of Jamie, but making it premium.’
The project will involve designing all marketing materials, collateral and the brand’s website. It is hoped the site will launch in about two months’ time, followed by the other materials.
Broekhuizen adds, ‘The ovens had a soft launch in October 2010, but they had to get the proposition sorted before they invested in marketing collateral. Now we need the design to reflect the brand and the product.’
Simon Cochrane, managing director for Wood Fired Ovens by Jamie Oliver, says, ‘We have been impressed with the work Table 19 has presented and I look forward to working with them to deliver a successful launch.’