Crunchd – a new social network for vegetable growers

Bristol-based consultancy Synth Media has created designs for Crunchd, a new social networking platform for people who grow their own produce.

Crunchd poster
Crunchd poster

The consultancy was responsible for the branding, functionality, app and website designs, and was brought in to work on the project through a recommendation.

Facebook landing screen
Facebook landing screen

Using a standalone site, Facebook page, iOS or Android app, users can share seasonal sowing and growing advice, tips, recipes, photos and inspiration.

Mobile screen shots
Mobile screen shots

Growers log in to add information about their location and the produce they grow, allowing them to exchange relevant advice with others.

There is also a section where users can buy Crunchd branded seeds and exchange their produce.

Synth Media was briefed to create a ‘quirky’ look for the platform by Crunchd founder Toby Montague.

Crunchd seeds
Crunchd seeds

As well as creating the designs for the online platforms, Synth Media also designed the packaging for the Crunchd seeds that are sold through the site.

The identity uses had-rendered typography and a series of illustrate  with icons used for different fruits and vegetables in ‘cheerful and organic’ colours, according to Synth Media. These icons are also used in a series of badges, awarded to users for achievements such as watering, or singing to their fruit and veg.

Crunchd icons
Crunchd icons

Chris Edwards, Synth director, says, ‘We wanted to create something that looked really welcoming. I think the quirkiness was a really key factor. The icons and things use a hand drawn look  – we really wanted to push Toby’s personality’.

The Facebook, iOS and Android apps are currently in testing stage, and are due to launch fully this week.

Crunchd app icon
Crunchd app icon
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Comments
  • Bill Gates November 30, -0001 at 12:00 am

    I would like to buy out synth media for infinity bajillion dollars ONO

  • Steve Jobs November 30, -0001 at 12:00 am

    I would like to buy synth media for infinity bajillion and one dollars.

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