Do the Green Thing

Environmental charity Do The Green Thing is selling 23 limited-edition posters, designed by the likes of Michael Bierut, Pete Fowler and Google’s Tom Uglow which will be sold to raise money in the run-up to WWF’s Earth Hour.

50 Shades, by Angus Hyland
50 Shades, by Angus Hyland

Do The Green Thing, co-founded by Pentagram partner Naresh Ramchandani, is releasing one poster a day from 1 March until 23 March, when the WWF Earth Hour event will take place at 8.30pm, with people across the world encouraged to turn off their lights for one hour.

C'mon, Get Tappy!, by Emily Oberman
C’mon, Get Tappy!, by Emily Oberman

Each poster will be limited to 23 prints, each of which will be for sale to raise money for the charity.

Cut Your Shower, by Michael Bierut
Cut Your Shower, by Michael Bierut

The posters will be released through the organisation’s social media channels, using the hashtag #23posters.

Evil Standby Kim, by Joe Stephenson
Evil Standby Kim, by Joe Stephenson

Patrick Cox, formerly of Wolff Olins and one of the contributors to the project, says, ‘I’ve always loved Do The Green Thing’s ability to stay away from the earnest do-goodery of the green movement.

Feel Like Cars, by Marina Willer
Feel Like Cars, by Marina Willer

‘They know a dig, joke or nudge is way more effective than another image of a polar bear.’

Why Throw it Away?, by Sophie Thomas
Why Throw it Away?, by Sophie Thomas

When You Walk, by Tom Uglow
When You Walk, by Tom Uglow

Spokesperson, by Harriman Steel
Spokesperson, by Harriman Steel

Plug Out, by Pete Fowler
Plug Out, by Pete Fowler

Learn to Use Your Feet, by Harry Pearce
Learn to Use Your Feet, by Harry Pearce

Hug, by Eddie Opara
Hug, by Eddie Opara

Hot Dog, by Hiromi Suzuki
Hot Dog, by Hiromi Suzuki

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