Keane developed a new identity, branding and interiors for the group.
Le Bistrot Pierre has traditionally operated in the Midlands and the North, but is aiming to expand across the UK, and is opening its 10th outlet in Plymouth.
Keane Brands developed the interiors for the Plymouth branch, which is in Royal William Yard, with Tony Abberley, interiors design manager at Keane Brands, working on the project in collaboration with the client.
Robert Beacham, co-owner of Le Bistrot Pierre, describes the designs as ‘a clear and vigorous vision of authentic French branding’.
The new identity is launching at the new outlet, and is set to roll out across Le Bistrot Pierre’s portfolio thoughout the year.
Aiden Keane, chief executive of Keane Brands, says, ‘The brand simply needed the readjustments required of a brand when it moves from its heartland out into the national market.’
‘So much good was already living in the brand, our job was to help reset it’s vision, refine and design around that vision and deliver a sharp identity, great restaurant spaces and the little touches and details that reinforce Le Bistrot Pierre’s French provenance.’