Lambie-Nairn rebrands Travel Channel

Lambie-Nairn has rebranded the Travel Channel, with the new identity rolling out internationally.

New Travel Channel logo
New Travel Channel logo

Lambie-Nairn was appointed to the work by Scripps Networks, which bought Travel Channel International a year ago.

Scripps says the rebrand aims ‘to bring the channel more in alignment with the overall Scripps brand’.

Scripps Networks identity
Scripps Networks identity

The new branding features a redrawn identity as well as new idents and websites.

New Travel Channel website
New Travel Channel website

The Travel Channel is also introducing six new ‘programming genres’ – Adventure Experience, Factual Travel, Lifestyle, Food Luxury and Travel Passions.

Lambie-Nairn also developed a series of idents, filmed in South Africa, that ‘portray the movement and sensory experiences associated with travel’.

Nick Thorogood, SVP content and marketing for Scripps Media EMEA, says the new look is ‘dynamic, fresh and delivers the experience and quality of a modern world-class channel’.

The new branding is launching outside the US this week, and is set to roll out in the US shortly afterwards.

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