The new bottle is taller than the previous design and features lifted shoulders ‘to give a more elegant profile’.
The Baileys ‘double B’ brand icon has been coloured gold and given more prominence, while the neck label from the previous design has been removed.
The main label has been redesigned, to feature a new image as well as new typography.
Garbhan O’Bric, Baileys global brand director, says, ‘We have created a beautiful new bottle which is both modern and stylish, with a greater sense of femininity.
‘Baileys is a brand that appeals specifically and uniquely to women, and through this redesign we embrace and celebrate that timeless appeal in a fresh and contemporary way.’
The new bottle design is rolling out this month.