Mat Dolphin creates ‘simple’ new look for H PR fashion PR agency

Consultancy Mat Dolphin has created a new identity for fashion PR agency H PR.

H PR stationery
H PR logo

Mat Dolphin was approached to work on the project about six months ago, and was tasked with creating a ‘simple’, ‘pared back’ identity, as well as working on a new website and photography.

H PR stationery
New H PR photography

Tom Actman, Mat Dolphin creative director, says, ‘[The H PR founder] is trying to champion her clients, not herself, but the identity had to be strong and elegant.’

H PR stationery
New H PR photography

Mat Dolphin created a new custom type treatment black and white logo.

Actman says, ‘We wanted to create something that was elegant and timeless, so she wasn’t looking for colour, as she was worried about it dating. [Fashion] works on two or three week lifespans, so it had to be something that fits into that world.’

H PR stationery
H PR stationery

The identity is shown across printed materials such as press event collateral, invites and stationery, and Mat Dolphin will continue to work with H PR to design other items including look books in future.

H PR stationery
H PR website

The new H PR website was built in WordPress to allow the client to easily update and maintain the content.

Mat Dolphin says, ‘All about the imagery and simplicity, the site is aiming to re-establish the company and make them market leaders.’

H PR stationery
H PR website

Latest articles