The project, which is being led by architect Feilden Clegg Bradley Studios, will give rise to new arts spaces including a Glass Pavilion and the refurbishment of The Hayward Gallery
The newly configured site will be known as The Festival Wing, and carries a logo created by M&C Saatchi on a pro-bono basis according to the Southbank Centre.
Operation design manager at The Southbank Centre Paul Denton says that the identity ‘contains deconstructed elements of the 1951 Festival of Great Britain.’
The three arrows of the logo, set in colours inspired by the festival, represent the coming together of The Queen Elizabeth Hall, the Purcell Room and the Hayward Gallery complex, which will all be united under The Festival Wing.
A public consultation exhibition situated within Royal Festival Hall has been designed by Kent Lyons.
Kent Lyons has also created this website, that together with the exhibition carries a ‘peg board, under construction’ look, which consultancy partner Noel Lyons says ‘is a fitting way of telling that it’s a public consultation process, encouraging people to get involved.’