New look for luxury cashmere retailer N.Peal

Campbell Hay has rebranded luxury cashmere retailer N.Peal and Amos and Amos has created an interior concept based around the new look.

N.Peal identity

The two consultancies have collaborated to create a proposition, which  Amos and Amos says aims to ‘revive and reflect the luxury, glamour and aspirational quality of the N.Peal brand’.

A new logo has been inspired by the ‘elegance and glamour’ of the brand’s 1930’s Art Deco heritage according to Campbell Hay, which is now working on branded packaging and point-of-sale material. 

N.Peal’s Bicester Village, Oxfordshire store is the first to take on the new look, and opens ahead of the Burlington Arcade flagship in May.

N.Peal store concept

Oversized herringbone timber flooring ‘is a subtle nod to the classic Britishness of the brand ’ according to Amos and Amos co-founder Jaki Amos who says she has introduced a soft colour palette of ivory and aqua to complement the seasonal colour changes of the merchandise.

Gold polished brass has been inspired by deco metalworking and is according to Amos, ‘feminie, inviting and polished to perfection’.

N.Peal store concept

‘Three metalworkers all had a go at achieving the desired finish, which proved ever elusive. As hope was fading, a British company with over 100 years experience in the industry, blew us away,’ she adds.

Junctions and detailing on the brass work is a combination of mechanical fixing, mitred edging and joint welding.

N.Peal store concept

The metalwork frames have been used across pashmina display ladders backed with faceted mirror work, central display table bases topped with arabescato marble, and wall mounted fret cut N.Peal lettering clad in grey marquina stone.

After rolling out across London’s Burlington Arcade and Sloane Street stores the concept will be introduced to new stores.

N.Peal store concept

Latest articles