News in brief round-up

A round-up of the week’s news in brief ahead of the long weekend.

Silk Pearce festival designs

Silk Pearce has created new designs for this year’s Norfolk and Norwich Festival. The consultancy’s work for the arts festival includes designing the programme brochure, lamppost banners, pop-up displays, staff T-shirts and other promotional materials for use in the run up to and during the festival. The consultancy has created four images of well-known Norfolk and Norwich landmarks featuring specially-created letter ‘N’ 3D models as part of the design theme for the event.

Johnnie Walker

Manchester-based consultancy Love has designed the packaging for Johnnie Walker Directors Blend 2012 limited-edition whisky. The consultancy created labels that were inspired by ‘Johnnie Walker’s Keep Walking philosophy’, it says. The range is not on general sale, but is given out as ‘“a personal gift to esteemed friends” of Johnnie Walker’, says Love. Parent company Diageo will gift 504 individually numbered bottles of the 2012 edition.


Studio Emmi has designed a new catalogue for Finnish furniture company Artek. The consultancy has worked with Artek on two previous catalogues, and also designs the brand’s product leaflets, in-store graphics and other collateral. The A5 catalogue was designed to be printed in four languages – English, Finnish, Swedish and German – and the consultancy created a set of symbols to represent the finishings and options for each product. Emmi Salonen, Studio Emmi founder, says, ‘Overall the catalogue follows Artek’s Scandinavian take on design: functional, well made and simple.’

Pablo Y Walter bottles

Biles Inc. has designed the branding and packaging for Pablo y Walter, a new Malbec wine from Mendoza, Argentina. The branding uses a handshake device, which Biles Inc. says reflects the friendship between two wine industry figures Paul Boutinot (Pablo in Spanish) and Walter Bressia, the Argentinian wine maker. The packaging uses ‘rich and bright colours’ that aim to reflect ‘the vibrancy, culture and colour of Mendoza’, according to the consultancy.


Bulletproof has designed new packaging for Beam Global-owned Irish whiskey brand Kilbeggan. The consultancy says it was briefed to create an ‘iconic pack design that clearly communicates Kilbegganʼs premium status, its superior taste and its Irish heritage, coming from “the worldʼs oldest Irish distillery.”’ It also designed a new brand marque to be used on packaging across the entire brand portfolio.

CALM campaign

Soulful Creative has worked with male suicide-prevention charity CALM (campaign against living miserably) and with creative agency Beattie McGuinness Bungay to take over three advertising billboards in Old Street, east London to help raise awareness of the issue of the rates of young male suicide in recent years. The graffiti pieces were painted live on site and displayed for 36 hours earlier this week, before being a auctioned in aid of CALM. The campaign had the support of outdoor advertising company JCDecaux. According to CALM, suicide is the biggest killer of young men in the UK. 


Leahy Brand Design has created new designs for Energizer PowerBoost and PowerSeal batteries. The consultancy has worked with Energizer for around 14 years, and created a new identity for Energizer three-and-a-half years ago. Tim Leahy, managing director of LBD, says, ‘In communicating the innovation that PowerBoost and PowerSeal offers, we wanted to educate the consumer to the positive benefits of long-lasting technology in a clear and concise way, whilst staying true to the core brand.’

Autism leaflet

Jon Daniel has designed materials for an initiative to promote World Autism Awareness Day through the Marc B accessories brand. He created a die-cut heart-shaped gold leaflet to be placed inside all Marc B bags and supplied to the brand’s retail partners and stores. The copy discusses  Marc B founder Sam Blanc’s personal relationship with Autism and why she supports the charity, and the brand will make  a donation of £1 per bag on all Marc B bags sold across the next week.This will be supported by a campaign across Facebook and Twitter.

Nickelodeon Juice Drink Pouches

Clooci Studio has designed the packaging for the Appy Co. Juice Pouches range of children’s drinks, featuring Nickelodeon television channel characters on packs. The brand says this is the first UK range of kids’ juice drinks to use natural sweetener Stevia instead of sugar, and initially the range will feature SpongeBob SquarePants on the Orange & Pineapple variant, Dora the Explorer on Tropical Vitamin Boost and Teenage Mutant Ninja Turtles on the Apple & Blackcurrant product.

Hulger lighting

Students from Middlesex University have worked with consutlancy Hulger to create a series of lamp shades for the Plumen light bulb. The students were brifed to create shades that showed off, rather than obscured the bulb, using ‘responsible materails’, says the university. Students spent six weeks working on the rpject alongside Tom Stables who helped create the Plumen bulb, and Wyn Griffiths, product design senior lecturer at Middlesex University.The final designs were presented to Hulger  director Nicolas Roope, who plans to host images of the designs on Hulger’s social media sites and work with the students in the future.

Save the Family charity shop

Glyndwr University and local charity Save the Family have created new designs for the charity’s shop in Mold, north Wales. The designs are inspired by the layout of an art gallery, and aim to ‘evoke the feeling of home within the space’, according to Heather Wilson, joint project manager. It features an installation of an indoor garden, miniature rooms and displays of illustration, fine art and photography. artworks by Glyndwr University students are being sold to raise money for the charity.

British Music Experience campaign

This Ain’t Rock ‘n’ Roll has created a campaign for the British Music Experience museum. Illustrated by the Central Illustration Agency’s Susan Burghart, the campaign is centred around the strapline ‘The Real History of Modern Britain is Written in Our Music’, and shows well-known political figures juxtaposed against the musical landscape of their era. For instance, one image shows an illustrated outline of Margaret Thatcher, with her face obscured by the Acid House smiley face.

Nissan interiors

Consultancy Social has redesigned the internal graphics and interiors for Nissan Motor’s UK head office. The consultancy says the new designs use ‘clever writing and phrases, alongside bold graphics’, aiming to strengthen employees’ understanding of the Nissan brand. The interiors feature materials including magnetic rubber, large notice boards, and statements such as ‘None of us is as smart of all of us’, based on a Japanese proverb, to encourage employees to ‘innovate and collaborate’, according to Social.

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