News in brief round-up

A bumper-edition round-up of this week’s news in brief.

Suffolk-based consultancy Spring has designed new branding for warehousing and distribution firm Debach. According to the consultancy, the identity ‘embraces much of what is good about Debach’s history ­ its strong sense of team, its roots in the Suffolk land, its family ownership’, using a simplified logo and a ‘clean, modern style’ and new grey colour palette. Silhouette illustrations have been applied across the fleet and the company’s digital and printed marketing materials.

Jaguar Range Rover experience

Imagination has designed a VIP visitor experience for Jaguar Land Rover at the brand’s Solihull-based visitor centre. Customers are taken on a tour of the brand centre and factory, where they can interact with touch screens that tell the story of the brand. After the tour they enter a dark space housing seven projectors that map 3D augmented moving content onto a rotating vehicle, and the new Range Rover model is then ‘constructed’ in front of the consumer.

ACT logo
 

Sherry has rebranded The Association of Corporate Treasurers, the UK professional body that promotes the study and practice of finance and treasury management. The new branding aims to unite the various products and sub-brands of the organisation including publications, membership services, qualifications, training and events. The logo uses a purple disc device, which Sherry says is based around the idea of ‘unity, strength and confidence’, with the circle reflecting ‘the nurturing side of the organisation’. The identity will be shown across all touch points including stationery, the website, social media, email footers and other collateral.

Dishoom plates

OgilvyOne has designed plates for Irani café-style restaurant Dishoom in Shoreditch, east London. Each plate features text in hand-drawn fonts that tell a story from the older generation in Bombay and the UK, taken from spoken recounts and online. 80 stories were chosen to be designed and baked onto plates to be used in the restaurant. Current customers are now being invited to submit their own memories and stories from Dishoom, the best of which will be chosen and OgilvyOne design them for future plates.

Intersport campaign

Manchester-based consultancy Lake has designed a fitness campaign for sportswear retailer Intersport. The campaign is fronted by store employee Tom Smart, and uses the brand’s ‘expert advice’ strapline.  The campaign will launch through a series of adverts that will appear in national health and fitness print and digital channels this month. It will then be used on point of sale materials across the store network.

Sheridan and Co's pop-up furniture

Retail design consultancy Sheridan&Co is launching an off-the-peg range of temporary Quick Draw Retail Ready retail furniture, designed for pop-up stores. The consultancy looked to create a range that was easy and quick for brands to rollout and install themselves, and comes in the form of lightweight, fully recyclable, flat pack furniture.

Acrylicize has created the Wall 57 installation for the Heinz Innovation Centre in Nijmegen, Netherlands. The 20m piece tells the story of the Heinz brand, focusing on areas such as packaging, products and recipes and marketing from founder Henry John Heinz to its present day global operation. The layout of the wall is formed using the Heinz Keystone logo shape overlaid multiple times creating a network of 57 ‘windows’ that each tell a different story through light, audio and text displays. Click here to see the installation video.

Liverpool-based consultancy Liquid has created an online Brand Room website for bakery brand Warburtons. The site gives an overview of the brand, guidelines on how to represent the brand and an image library for employees and agencies. The site aims to help create consistency across all Warburtons-branded communications.

Experiential design consultancy Condiment Junkie has created the Singleton Sensorium whisky tasting room for the whisky brand, with set design by Prop Studios. The space aims to explore the effects of the environment on the taste of whisky. The space comprises three areas, with variation on lighting, sounds, smells and textures, which organisers say will help to bring out different aspects of the whisky. The Singleton Sensorium is part of a wider study by Professor Charles Spence, head of the Crossmodal Research Laboratory at the department of experimental psychology, Oxford University, which will be published in September.

Jennifer Leggett's trophy design

Jennifer Leggett, a 17-year-old student from Tonbridge, Kent, has won the competition to design the trophy for the Queen Elizabeth Prize for Engineering, receiving a £5000 prize. The Queen Elizabeth Prize for Engineering was branded by Landor and is an international competition that celebrates ‘world-changing innovation in engineering’. The competition was open to entrants aged 16-24, who were asked to submit designs which can ‘represent the wonder of modern engineering’, and Leggett’s tree-like structure was selected by a panel of judges including director of the Design Museum Deyan Sudjic, architect  Dame Zaha Hadid and  Tate director Sir Nicholas Serota.

Duttons staff

Consultancy Saintnicks, founded last year by Fraser Bradshaw, former managing director of McCann Erickson Bristol, has acquired South West design consultancy Duttons. The Duttons management team join the board at Saintnicks with Bradshaw as chief executive. Duttons managing director Felicity Kelly says, ‘bringing together our strength in brand design, with the strategic planning, through the line skills and digital capability of Saintnicks makes a compelling combination.’

Huge has designed a new website for Ascot racecourse. According to the consultancy, the site aims to provide ‘a more intuitive and image led user experience’, making it easier to find details of any of the 26 racedays the course holds throughout the year. Huge created new concepts such as the Style Guide module, which provides information on the dress codes for each enclosure.

People of Print has launched Universe, a Gumtree-style site for creatives designed by People of Print founder Marcroy Eccleston Smith. Users can create ads to promote artwork or events, sell equipment, find a new job or let our community know about the latest promotions. During the BETA stage all adverts are free. For more information visit www.thecreativeuniverse.com 

Paradisi chair

Furniture designer Simon Firullo has created the Paradisi chair. Formed from carbon-fibre and high-grade metals including titanium and aluminium, the chair was created using the same design software that created the Eurofighter Typhoon fighter plane.

Lambie-Nairn has created a campaign for Indian cricket team Kolkata Knight Riders. The consultancy rebranded the team, which is part owned by Bollywood film star Shah Rukh Khan, in 2011. The 2013 campaign uses a new strapline ‘One Team. One pledge’, and retains the colour and typography of last year’s campaign. The multiplatform campaign will be rolled out internationally online, in print, outdoor and across stadiums and merchandise.

Architect Lily Jencks has created the Pulsate installation for Capitol Designer Studio tile store in north London. The walk-in piece is inspired by Op Art, according to Jencks, and aims to create ‘a sense of reinforced perspective’ to draw people into the
 space using a herringbone pattern in varying shades of grey.

British Comic Awards

Nominations for the Annual British Comic Awards are now open. People can use the website to vote for their  favourite British comic or graphic novel since last September. The judging Committee for 2013 Zainab Akhtar, Clark Burscough, Richard Bruton, Dr. Mel Gibson, Dr. Ian Hague, Tom Humberstone, David Monteith, Vicky Stonebridge, Stacey Whittle and Lisa Wood. BCA Founder Adam Cadwell is taking the role of Committee Chair. The 2nd Annual British Comic Awards will be held on Saturday 23rd November 2013 at the Thought Bubble Festival in Leeds.

Apprentices campaign

Tom Lancaster of the Mayor of London office’s in-house design team, comprising Vivienne Lang, Caroline Sellers and Sergio Fernandez has created a new B2B Apprentices campaign. The office is working with Brasserie Blanc, Channel 4, PwC and the National Apprenticeships Service for the campaign, which aims to promote the idea of recruiting apprentices to London businesses. The shows photography by James O Jenkins of real life bosses, including Raymond Blanc, and their apprentice. It will be shown across LinkedIn mails, digital display ads, national business press and the Tube.

The British Council has partnered with the Marrakech Biennale and Ecole Superieure des Arts de Visuels (ESAV) to launch Design Explore, a new young designers’ residency programmer to take place in Marrakech, Morocco.  Designers including Karen Richmond, Committee, Fabien Cappello, Custhom and Studio Silo will travel to Marrakech to help with the programme, which aims to give ten young Moroccan designers a chance to develop their skills, creative thinking and knowledge of contemporary product design.

Big Al's

Leahy Brand Design has re-designed the packaging and branding Kepak-owned Big Al’s frozen meal products. The pack designs aim to reflect a travel blog. The new designs for the Irish brand aim to position the range as ‘the go to solution for everyday good food fast’, according to LBD, which also developed a new tone-of-voice and brand architecture for the range.

Skin mask contest winner

Olivia Frémineau, a mixed media artist from France, has won the Skin Curious Collection mask contest, organised by Arjowiggins paper producers. Frémineau’s mask was chosen from 440 entrants from 30 different countries, and is inspired by a helmet of an historical warrior of Thailand. She receives a mask by Japanese paper artist Kako Ueda as her prize.

Forster Communications is designing a new website for JHub, a not-for-profit organisation that looks to support  positive social change in the British Jewish Community. The website will be the first major element to show the organisation’s new branding, also created by Forster Communications. 

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