The consultancy was brought in to work on the project about a year ago, following a recommendation from a previous client.
The Plant created a new visual identity for Gordon Castle, to be used on its communications for its accommodation offer.
They are also shown across packaging and collateral for a new range of products produced in the castle grounds, initially including beauty products and preserves produced in the gardens, which were designed by garden designer Arne Maynard.
There are also plans to launch a clothing range featuring the Gordon Castle tweed, as well as Gordon Castle gin and vodka in future.
Matt Utber, The Plant founder, says, ‘[The Gordon Castle owners] wanted to build a business and establish a brand. It’s all about the land and things that grow from Gordon Castle, so it was a really nice project to work on.’
The Plant initially stayed at the castle and worked on the strategy piece for the project. During that time the consultancy found a prayer book dating back to the 17th Century, which features a ‘G’ imprinted in foil.
Utber says, ‘We spent weeks recreating the ‘G’ and that becomes the heart of everything that they do. We built a flexible identity around it, so the castle and accommodation colours are taken from the tartan, but the look for the beautiful products is very light, and a has a much more feminine appeal’.
He adds, ‘It’s all trying to reflect the past, but also pointing that into the future. We wanted to create something modern but also with a sense of heritage embedded into that.’
The products are due to launch around August this year, and the castle’s restaurant and café are also being being redesigned.