Venturethree rebrands gaming company King

Venturethree has created a new identity for King, a company that develops games for web browers, mobiles and other platforms.

King

Venturethree changed the brand name from King.com to King and redrew the identity so that it could sit as a crown in different applications.

King

The new identity is based around the concept of ‘bitesize brilliance’ and, says Venturethree, aims to ‘position King as the leader in cross-platform, snackable entertainment experiences’.

King

The new identity has been developed for applications online, on tablets, on Facebook and beyond.

King

Venturethree says the name-change helps the 10-year-old brand ‘feel a little less ‘90s dotcom’, while it also aimed to ‘transform an old-fashioned identity into a vibrant brand world’.

King

Stuart Watson, creative director and partner at Venturethree, says, ‘We wanted to create an iconic visual identity that could sit alongside HBO and Pixar as a mark of the highest quality in entertainment.

King

‘We designed a quirky new logo writing King in the shape of a crown – capable of working at 16 pixels square but at the same time scalable enough to make a big impact.’

King

Venturethree was appointed to the work in July 2012 following a pitch.

The previous logo
The previous logo

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