An army of toast

Charity egg brand Eggs for Soldiers has created an army of toast to raise money for military charity Help for Heroes.

Soldier eggs

Eggs for Soldiers launched in 2011, with branding and packaging design by Springetts. The brand is a partnership between Noble Foods and Help for Heroes and aims to raise money for the charity – 15p for every box of six eggs sold.

Soldier eggs

To raise awareness of its fundraising, Help for Heroes created a 1000-strong toast army, which is going on display in London’s Royal Artillery Museum.

Soldier eggs

The ‘Toast-A-Cutter Army’ (inspired by China’s Terracotta Army) has been made using bespoke cutters and took a team of five more than 16 hours to create, from 80 loaves of stale bread.

A section of the army will be on display at the Royal Artillery Museum’s Firepower Gallery for the next six weeks.

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