Among the pieces on show are the ‘Wet Nellie’ Lotus Esprit S1, from 1977’s The Spy Who Loved Me, the Rolls-Royce Phantom III from Goldfinger, 1964 and the Aston Martin DB5 from 1995’s Golden Eye.As well as vehicles and miniature models, action sequence boards, vehicle concept art and props from all of the James Bond films are on show.
BrandNu created the event branding, poster advertisements, website and a 118-page brochure for the exhibition in collaboration with the in-house design team.
Jonathan Sands, founder and chief executive of London Film Museum, says, ‘[For the design] ultimately when it comes to ensuring the public is well-informed, everything has to be as simple as possible in terms of the journey and the experience.’
The exhibition design, created by the museum’s in-house team and Eon Productions designers, features an audio tour and a number of screens.
‘The minute you walk in, everything’s visualised – you’re never in the dark’, says Sands. ‘It looks very clean.’
As the visitor enters the space in the atrium, the show is split over three levels, showing the art department storyboards from the films, as well as the vehicles themselves.
The reception area is filled with a 7.6m scale-model Agusta Westland helicopter from 2012 film Skyfall ‘coming at you’, says Sands, as well as a 4m Bond in Motion video wall.
The graphic panels on the show’s walls are deliberately pared-back using black lettering on white walls, following the London Film Museum’s caption guidelines which state that there are no more than 50 words per captions, according to Sands.
Each of the vehicles on show is accompanied by an iPad showing the car’s name and behind-the-scenes images. Information was collated by Eon Productions, which worked with the LFM in-house curators to put together the exhibition and accompanying information.