An exhibition of James Bond’s vehicles

London Film Museum has worked with designers including BrandNu and the Eon Productions in-house design team on creating the look for Bond in Motion – an exhibition of James Bond vehicles.

A vehicle at the Bond in Motion exhibition

Source: Matt Chung

James Bond’s Aston Martin DB5

Among the pieces on show are the ‘Wet Nellie’ Lotus Esprit S1, from 1977’s The Spy Who Loved Me, the Rolls-Royce Phantom III from Goldfinger, 1964 and the Aston Martin DB5 from 1995’s Golden Eye.As well as vehicles and miniature models, action sequence boards, vehicle concept art and props from all of the James Bond films are on show.

BrandNu created the event branding, poster advertisements, website and a 118-page brochure for the exhibition in collaboration with the in-house design team.

Exhibition website by BrandNu
Exhibition website by BrandNu

Jonathan Sands, founder and chief executive of London Film Museum, says, ‘[For the design] ultimately when it comes to ensuring the public is well-informed, everything has to be as simple as possible in terms of the journey and the experience.’

Inside the Bond in Motion exhibition

Source: Matt Chung

Inside the Bond in Motion exhibition

The exhibition design, created by the museum’s in-house team and Eon Productions designers, features an audio tour and a number of screens.

Inside the Bond in Motion exhibition

Source: Matt Chung

Inside the Bond in Motion exhibition

‘The minute you walk in, everything’s visualised – you’re never in the dark’, says Sands. ‘It looks very clean.’

As the visitor enters the space in the atrium, the show is split over three levels, showing the art department storyboards from the films, as well as the vehicles themselves.

The reception area is filled with a 7.6m scale-model Agusta Westland helicopter from 2012 film Skyfall ‘coming at you’, says Sands, as well as a 4m Bond in Motion video wall.

Bond in Motion walls
Bond in Motion walls

The graphic panels on the show’s walls are deliberately pared-back using black lettering on white walls, following the London Film Museum’s caption guidelines which state that there are no more than 50 words per captions, according to Sands. 

Inside the Bond in Motion exhibition

Source: Matt Chung

Inside the Bond in Motion exhibition

Each of the vehicles on show is accompanied by an iPad showing the car’s name and behind-the-scenes images. Information was collated by Eon Productions, which worked with the LFM in-house curators to put together the exhibition and accompanying information. 

Exhibition shop

Source: Matt Chung

Exhibition shop

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