Skycig claims to be the UKs leading electronic cigarette brand, and will take on the identity of the Blue eCigs, ‘using the striking designs as well as the bold branding and marketing of blu,’ it says.
As part of the rebrand, Skycig says it will also be ‘transforming its brand positioning to have a strong focus on lifestyle,’ a move that will be backed by a £20 million marketing campaign.
The UK blu eCigs product line will feature the same technology as the current Skycig range plus a number of upgrades from the US portfolio, including rechargeable kits and disposable e-cigarettes.
Jacob Fuller, CEO & Founder, Skycig says, ‘As the brand blu we will stand for pride, bringing e-cigarette users back into the social fold in a society where smokers have been marginalised for a long time.
‘The UK product range will be supported with a bespoke advertising and marketing campaign that will stand out in the category.’