Lambie-Nairn brands Invictus Games

Lambie-Nairn has created the identity for the Invictus Games, a new event for wounded, injured and sick servicemen and women, which will take place in September.


The new event is being launched by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry and the Ministry of Defence.

It will be held in London’s Queen Elizabeth Olympic Park and feature more than 300 service personnel from around the world.

The Invictus Games name is taken from the poem by William Ernest Henley, which features the lines ‘I am the master of my fate; I am the captain of my soul.’

Launching the Invictus Games
Launching the Invictus Games

The Invictus Games identity picks out the I Am phrase from the wordmark.

Lambie-Nairn says, ‘The Invictus Games provides  the chance to prove that “I AM”, which fortunately for us sits right at the heart of the name.’

Sir Keith Mills, chairman of the Invictus Games, says, ‘The Invictus Games embody the fighting spirit of wounded warriors, and what these tenacious men and women can achieve, post injury. The event will celebrate this through sporting achievement that recognises the sacrifice they have made.’

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  • C G November 30, -0001 at 12:00 am

    Shame all the effort went into the “I AM” and not the awful, clumsy mix of typefaces and styles…. 🙁

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