The business and economy cabins have been applied to the airline’s new B777 aircraft and are part of a larger project to overhaul the interior identity of the entire fleet.
This process started in 2013 with the unveiling of the new Royal First Class cabins for the national carrier.
The new Royal Silk (business), and Economy Class cabins onboard Thai’s B777 are imbued with a sense of Thai culture and lifestyle according to Priestmangoode director Luke Hawes who says, ‘We wanted to create a visual identity that was unmistakably Thai.’
The Royal Silk Class cabin is inspired by Thai hospitality and designed to look ‘sophisticated and elegantly corporate’, which PriestmanGoode has tried to achieve by introducing tones of purple, wood accents and ambient lighting to create ‘a comfortable passenger environment’.
Thai teak wood, vertical silk foils and rattan on seat shells have all been introduced around the cabin.
Brand presence is increased with a 3D Thai logo which passengers see as they enter the aircraft, and artwork by Thai artist Panya Vijinthanasarn applied to a brand panel.
Elsewhere monitor depth has been reduced, seat controls made more accessible, an entertainment handset has been flush mounted, as has the meal tray, teak louvre ottomans have been integrated and more space made for stowage.
In Economy Class Thai Street markets have been celebrated with tones of oranges and purples on seats, and curtains have been designed with metallic yarns to reflect the iridescent effect of Thai silks.
Patterns on bulkheads and seat fabrics were designed to reflect the geometric patterns found in Thai culture, including ubiquitous triangular floor mats and temple roof tiles.
The bulkhead itself incorporates a feature panel with bespoke fabric designed by artist Vijinthanasarn.