This Brutal House

The stark, monolithic concrete structures that Brutalism spawned have always been divisive – for some they are unforgiving and ugly, but for many they hold a hidden beauty.

This Brutal House
This Brutal House

For Popular creative director Peter Chadwick, Brutalism is a source of inspiration for graphic design and art direction.

This Brutal House

Chadwick has launched www.thisbrutalhouse.com which he says ‘is a project that will focus on architecture and in particular Brutalism, Modernism, and post war and social housing from the view point of a graphic designer’.

This Brutal House

At the moment, it’s just a holding site, but will grow to incorporate projects initiated by Chadwick who says he will respond to Brutalism with posters, logos, display fonts, newspapers, screen prints, and other media.

This Brutal House

The pieces will be self-generated at first but Chadwick is looking to collaborate with other designers and says he hopes the platform ‘will attract like-minded clients to work with us over the longer term’.

This Brutal House

‘My ambition is turn my passion into a functional business, able to work and collaborate with clients not only in this country but also on a global scale.’

This Brutal House

Not happy with just this, in a further endeavour he is looking to build up a library of original images for the site by working with photographers to catalogue Brutalist buildings of the UK and the world. 

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