Last night’s D&AD Global Awards produced two black pencils, one of which went to a digital project for the second year running.
Interactive consultancy R/GA scooped the first coveted black pencil for its ‘technology-led’ development of Nikeplus.com for Nike, while a second went to German advertising agency Kolle Rebbe Werbeagentur GMBH for ‘War Orphans’ in the illustration:press advertising category.
While last year’s global awards were dominated by magazine and newspaper design winners such as The Guardian, Grazia and M-Real Magazine, graphic design triumphed at this year’s ceremony, receiving a total of seven yellow pencils.
Integrated and advertising agencies dominated traditional design categories, with Lowe London, GRP and Flame Inc among the groups to receive yellow pencils in the graphic design category.
Design Week Awards Best of Show winner Virgin Atlantic Airways picked up a yellow pencil for its work on London Heathrow’s Virgin Clubhouse in the environmental design category, while product design yielded three yellow pencils – Concrete Canvas for Concrete Canvas Shelters, Fuseproject for DXL Protective Helmet and Quiet Revolution for public space project ‘quietrevolution’.
Tim Berners-Lee, originator of the Web, was honoured for his contribution to communication and digital creativity, with this year’s D&AD President’s Award.
‘Thanks to his innovation, designers have taken the Web to whole new levels of creativity, resulting in two D&AD black pencil-awarded websites in two years,’ says D&AD president Tony Davidson.
In comparison with previous years, the awards had an international focus, with 32 countries around the globe receiving awards. The US picked up ten, while Germany received six yellow pencils. South Africa scooped four.
The lead-up to the awards – D&AD Congress – this year ran without a chief executive, following the departure in March of Michael Hockney.