Screen design and advertising group Devilfish has announced its future plans following its merger with content promotions outfit Angelfish. The move, which will see both companies operating under the Devilfish name, is expected to double the group’s annual turnover.
Until now, Devilfish has mainly specialised in broadcast branding and sponsorship, with clients such as Sky 1, CNN, Channel 5 and Bravo, but the recent merger with Angelfish could signal a move outside the broadcast sector.
Devilfish managing director Anna Grund cites the company’s recent work with Friends Reunited as an example of the new direction the company is taking.
‘Angelfish and Devilfish have always operated in parallel,’ says Grund, ‘but since the merger we are beginning to work with clients outside of the broadcast sector. Now, we are moving forward and talking to all sorts of brands who want to create entertaining and rewarding advertising.’
Devilfish creative director Matt Cole says, ‘The merger of the two companies will allow us to embark on all sorts of media-based programmes – not just advertising and branding, but also creating and distributing content for ourselves. The possibilities are endless.’
This summer, Devilfish are releasing two short films for the Sundance Channel which, they say, will herald the beginning of a new era for the company.