Dorchester appoints Nucleus

Restyled hotel group The Dorchester Collection has appointed UK brand experience company Nucleus to handle its group of websites.

Nucleus’s travel division, Nucleus Managed Travel Services, will oversee the websites for the Dorchester in London, The Beverley Hills Hotel, Le Meurice, Hotel Plaza Athenee and Hotel Principe di Savoia. The sites will undergo a programme of high-tech enhancements over the summer, in a move calculated to raise the company’s on-line revenue.

The Dorchester Collection, formerly the Dorchester Group, unveiled its new identity by Pentagram last November.

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