Hollingsworth bobs up at Parker Williams

Hollingsworth bobs up at Parker Williams

Pete Hollingsworth, former Enterprise IG head of product branding, has been snapped up by design consultancy Parker Williams for the new role of managing creative director.

Set to take up the role at the beginning of June, Hollingsworth (pictured) will be responsible for the development of the consultancy’s fmcg brand design offer.

Though his departure has only now come to light, Hollingsworth quit Enterprise IG in February. He has not been directly replaced and his role is currently being carried out by a number of people.

Hollingsworth explains that he resigned from Enterprise IG to decide on his future path. He says, ‘Personally, I wanted a new challenge and it was time to leave. I wanted some time to find somewhere else.’

According to Parker Williams managing director Kate Bradford, the appointment will bolster its senior management team.

‘It is about taking different skill sets and combining them. We have got a lot of retail clients and also a lot of fmcg clients, so we are looking at future plans and growth, and we need the right team to take advantage of all the opportunities,’ she says.

Before being appointed head of product branding at Enterprise IG, Hollingsworth was managing creative director at the group. Previously, he was a director at Brown ID, which was bought by the Tempest Group in 1999 and then acquired by WPP in 2001. He has also held positions at Coley Porter Bell and Michael Peters.